LENDER-AGNOSTIC CREDIT ADVISORY
Navigate the Credit Market
with Intelligence, Connectivity, Conviction, and Success
A structured, intelligence-driven approach designed to minimize blind spots across the private credit market.
Principal Amount
$2.5M to $50M+
Underwriting Profile
Cash-flow, asset-based, venture, esoteric, and Real Estate
Company Size
Lower-middle and middle market
Company Ownership
Privately-owned and sponsor-backed
Geography
United States and Canada
Approach Market Segmentation with Specialization
The Private Credit Market
Institutional and individual investors are allocating more to private credit due to its attractive risk-adjusted returns, diverse strategies, and diversification benefits. As banks tightened lending standards, the private credit market expanded rapidly, leading to increased specialization. New managers have developed expertise in specific credit profiles and financing structures. This has created a larger, more sophisticated lender universe, but also one with narrower and more complex mandates.
The Private Credit Lender
Private credit lenders manage significant capital, but that doesn't mean capital is easy to access. Narrower mandates have led to stricter, more selective underwriting, making it harder for lenders to find companies that meet their criteria. When a company aligns with a lender's mandate, the lender may offer more favorable terms to secure the deal and add the company to its portfolio.
The Lower-Middle- and Middle-Market
Lower-middle and middle-market companies occupy a structural gap. Their operating models, market segmentation, and cash flows are too complex for regional banks or SBA lenders, but too small for large financial institutions. Often founder- or family-owned, these companies typically have limited financial reporting infrastructure, limited familiarity with private capital markets, and limited access to institutional debt advisory.
The Market Challenge
The private credit lender market is fragmented and opaque. No comprehensive directory covers asset-based finance, unitranche, real estate, venture, specialty, family office, or mezzanine lenders. Many firms that describe themselves as "lower middle market" actually operate at the upper end of that range. As financing options increase, selecting the right lender and structure is more important than ever.
The Value of Advisory
Most lower-middle- and middle-market companies lack the time, resources, or market knowledge to navigate this fast-growing and complex landscape alone. The right advisory partner provides a structured process: identifying the optimal financing structure, efficiently targeting suitable credit partners, confirming genuine interest, managing the engagement from start to finish, and guiding the company through each step, supported by deep industry knowledge and a strong lender network. This approach makes finding the right private credit lender both efficient and successful.
How We Help You Succeed
From initial strategy to closing, we guide lower-middle- and middle-market companies through every stage of the private credit financing process. Jannu Capital provides structure, market access, and hands-on execution.
Financing Strategy and Structuring
Assessment of funding needs, optimal capital structure, debt capacity, and recommended financing terms.
Financing Materials Preparation
Development and refinement of lender-facing materials, including the financing opportunity, company overview, financial analysis, projections, and supporting information.
Private Credit Manager Mapping
Identification and prioritization of private credit managers whose investment criteria, ticket size, sector focus, geography, and risk appetite align with the client's profile.
Lender Engagement and Management
Coordination of introductions, information requests, management presentations, follow-ups, and the overall financing process through receipt of proposals.
Closing Support
Coordination of the financing process from term sheet to funding, including due diligence, lender requests, key commercial terms, documentation, and closing requirements.
What type of financing are you considering?
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Answer a short series of questions to understand what you already have in place, what may require additional preparation, and where Jannu Capital can help you starting the financing process well prepared. No confidential information is requested during this Financing Readiness Check. This readiness check is for informational purposes only.