Lender-Agnostic Advice for Important Financing Decisions
Jannu Capital partners with lower-middle- and middle-market companies in the United States and Canada to develop and execute equity, debt, and hybrid capital raising strategies and identify capital structures and partners closely aligned with your company, objectives, and preferences.
Target Raise Amount
$5M to $100M+
Placement Types
Debt, Equity & Hybrid Capital
Company Size
Lower-Middle & Middle Market
Company Ownership
Privately Held & Sponsor-Backed
Geography
United States & Canada
More Financing Options Have Not Made Financing Decisions Easier
Private credit has expanded the range of capital available to private companies. At the same time, lender mandates, structures, underwriting requirements, and risk appetites have become increasingly specialized.
Companies without an internal debt capital markets team may have access to more potential lenders while still lacking a clear way to evaluate structure, readiness, lender fit, and execution risk.
Jannu was created to bring discipline to those decisions before broad market outreach begins.
Financing Strategy, Preparation, and Targeted Execution
Assess the Financing Need
Clarify the company's objective, amount, use of proceeds, timing, current obligations, and principal constraints.
Evaluate the Available Paths
Consider private credit, bank financing, asset-based lending, equipment finance, real estate financing, equity capital, or additional preparation against the company's circumstances.
Prepare for Lender Review
Organize the financing case around the information, strengths, risks, structure, and questions likely to influence lender evaluation.
Coordinate a Focused Process
Identify relevant lenders, support controlled engagement, compare alternatives, and maintain process discipline through execution.
Focused on the Lower-Middle-Market and Middle Market
Privately Held Companies
Founder-, family-, and management-owned businesses facing an acquisition, refinancing, growth, liquidity, or ownership-related financing decision.
Learn moreSponsors and Portfolio Companies
Independent sponsors, smaller private-equity firms, and portfolio companies evaluating acquisition financing, refinancing, recapitalization, or growth capital.
Learn moreReferral Partners
Attorneys, accountants, bankers, consultants, M&A advisers, and other professionals whose clients may require private-credit guidance.
Learn moreOUR APPROACH
Analysis Before Outreach
Jannu begins with the financing case—not a predetermined lender or product.
The process considers readiness, structure, lender relevance, information quality, confidentiality, and execution risk before prospective lenders are approached.
Strategy before lender selection
Fit over volume
Credit-focused preparation
Controlled information sharing
Direct senior involvement
Technology Supports the Process. Judgment Directs It.
Jannu uses technology to support research, information organization, comparison, workflow control, and analytical consistency.
Technology does not replace credit judgment, management discussions, lender relationships, or the commercial decisions required to evaluate a financing alternative.
The objective is a more informed and controlled process—not automated lender matching.
A Focused Advisory Model
Jannu Capital operates through a founder-led model designed to provide direct involvement in financing assessment, transaction preparation, lender selection, and process coordination.
The model is intentionally focused. Jannu evaluates each opportunity individually and accepts assignments where its process and market perspective can provide meaningful value.
Advice and Process Support—Not Credit Approval
Jannu Capital does not make loans, commit capital, approve credit, provide legal, tax, accounting, or investment advice, handle funds, or guarantee financing.
Companies determine their objectives and whether to proceed. Prospective lenders independently conduct underwriting and diligence, propose terms, and approve or decline financing.
Any advisory engagement must be documented separately in writing.
We Are Pragmatists, Laser-Focused on Closing
Collaboration
We collaborate with clients throughout the process to maximize closing success and minimize delays. Instead of widely distributing capital raise opportunities, we first engage with you to learn about your company, objectives, preferences, structural preferences, leverage considerations, pricing expectations, timelines, and other key factors.
Assessment and Evaluations
After learning about your company, objectives, preferences, structural preferences, leverage considerations, pricing expectations, timelines, and other key factors, we analyze your capital raise to determine which capital providers' mandates and underwriting criteria are closely aligned with your company, objectives, and preferences. We evaluate capital providers based on underwriting criteria, investment mandate, transaction size, industry focus, structural flexibility, risk tolerance, experience, reputation, and ability to deliver the required financing.
Most Suitable Structure
We consider a wide range of financing structures based on your company, objectives, and preferences, identifying the most suitable structure offered by strongly aligned capital providers. Our approach uses advanced data analysis with a carefully maintained, up-to-date dataset.
Increasing Success
We continuously monitor and identify developments in the broader capital markets to find opportunities that benefit our clients seeking capital partners aligned with their company, objectives, and preferences. This approach increases our ability to successfully close even the most complex capital raises. We are committed to increasing certainty of closure, as our compensation is based solely on a success fee.
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