WHY JANNU CAPITAL
Better Financing Outcomes Begin With Better Decisions
Jannu Capital brings financing strategy, credit-focused preparation, lender intelligence, and process discipline to private companies navigating a fragmented capital market.
Target Raise Amount
$5M to $100M+
Placement Types
Debt, Equity & Hybrid Capital
Company Size
Lower-Middle & Middle Market
Company Ownership
Privately Held & Sponsor-Backed
Geography
United States & Canada
Data-Driven Precision, Relationship-Driven Execution
Navigate the fragmented credit market with greater intelligence, connectivity, and conviction.
Sophisticated Identification
We understand the priorities and perspectives of capital providers, founders, executives, and shareholders, allowing us to position each capital raise effectively and identify capital providers whose mandate, investment criteria, and objectives are closely aligned with your company, objectives, and preferences.
Industry Intelligence
We combine proprietary datasets, unstructured public information, lender-provided information, and custom-trained AI agents to generate differentiated, up-to-date intelligence that helps us identify and develop valuable relationships across the private credit market for our clients.
Valuable Network
We continually develop and invest in relationships with differentiated credit partners that demonstrate flexibility, provide attractive financing solutions, and take a long-term view of company success.
Transparency & Control
We reduce the administrative burden while protecting the sensitivity of private company information. You remain informed and in control of what is shared, while we coordinate the exchange of information on your behalf.
Built Around the Decisions That Shape Execution
Finding lender names is no longer difficult. Determining how a company should approach the market, which structures merit consideration, and which lenders are genuinely relevant remains more demanding.
Jannu focuses on those decisions before lender outreach begins.
Judgment, Alignment, and Process Discipline
Strategy Before Outreach
We assess the financing objective, credit profile, available information, and structural alternatives before selecting prospective lenders.
Fit Over Volume
A focused group of relevant lenders is more valuable than a broad list with limited alignment.
Credit-Focused Preparation
We organize the financing case around the information, strengths, risks, and questions that matter to prospective lenders.
Technology With Human Judgment
Technology supports research, analysis, comparison, and process control. Credit judgment and relationship execution remain human-led.
Controlled Engagement
Information is shared selectively, with attention to confidentiality, relevance, company approval, and transaction credibility.
Founder-Led Attention
Clients receive direct senior involvement throughout assessment, preparation, lender engagement, and execution coordination.
Private Credit Is an Alternative—Not a Predetermined Answer
Jannu does not begin with a preferred lender or financing product.
Depending on the company's circumstances, private credit, bank financing, asset-based lending, equipment finance, real estate financing, equity capital, or additional preparation may be more appropriate.
Our mission is to help you evaluate the available options that align with your company, objectives, and preferences.
OUR FOCUS
Institutional Discipline for Companies Without an Internal Debt Capital Markets Team
Lower-middle-market and middle-market companies frequently face material financing decisions without dedicated internal resources for capital-structure analysis, lender selection, and transaction management.
Jannu provides a structured process, direct senior attention, and relevant market perspective without requiring the company to build that capability internally.
Clear Advice. Independent Credit Decisions.
Jannu Capital does not make loans, commit capital, approve credit, provide legal or tax advice, handle funds, or guarantee financing.
Prospective lenders independently determine whether to engage, conduct underwriting and diligence, propose terms, and approve or decline a transaction.
Jannu's role is to improve preparation, lender alignment, communication, and process discipline.