LENDER-AGNOSTIC ADVISORY
Navigate the Credit Market with
Intelligence, Conviction, and Success
Adopt a structured, data and intelligence-driven approach to finding your structure and credit partner, minimizing blind spots and maximizing success in the credit market.
Principal Amount
$2.5M to $50M+
Financing Solutions
Cash-Flow, Asset-Based, Venture, Esoteric, Bridge, Acquisition & Real Estate
Company Size
Lower-Middle & Middle Market
Company Ownership
Privately Held & Sponsor-Backed
Geography
United States & Canada
Approach Market Fragmentation with Specialization
The credit market is increasingly fragmented across commercial banks, private credit funds, BDCs, family offices, specialty finance providers, and other lenders. Each serves different borrower profiles, transaction types, and risk parameters. The first step is therefore to determine which financing structure and lender categories are most relevant to the company, transaction, and objectives before approaching individual credit partners.
Market Intelligence
The growth of non-bank lending has expanded the number and variety of financing sources available to lower-middle- and middle-market companies. At the same time, lender mandates, sector preferences, underwriting criteria, and deployment priorities continue to evolve. We continuously monitor this changing market to identify relevant lenders, emerging platforms, and shifts in appetite, helping clients approach the market with a current and informed view of where their opportunity is most likely to fit.
Why Work With an Advisor?
When you do not have the time, resources, or market coverage to evaluate this landscape continuously, working with an advisor is important. We provide a structured process that moves from defining the financing need and identifying the relevant lender universe to targeted outreach, confirming interest, coordinating diligence, comparing proposals, and managing the process through closing. The objective is to focus management's time on credible financing alternatives while creating a more efficient and informed path to the right credit partner.
For Jannu Capital, a new financing mandate is an opportunity to assess the current state of the credit market by analyzing our market data and relationships to determine the right financing structures to consider and the credit partners to approach. We take a structured, data- and intelligence-driven approach to the financing process to minimize blind spots and define an up-to-date set of opportunities to maximize our success in securing a structure and funding from a credit partner strongly aligned with your company, objectives, and preferences.
The right financing and credit partner depends on both financial and strategic alignment; therefore, we help evaluate whether the lender can and does underwrite the financing on acceptable terms and whether the lender is the right long-term financing partner for what you are trying to accomplish.
Financial Alignment
Strategic Alignment
Financial Alignment
Strategic Alignment
For informational purposes only, more information is considered to assess what financing structure and capital partner is strongly aligned with your company, objectives, and preferences.
Recognizing the Strengths of Each Type of Lender
We are not only lender-agnostic, but also lender-type agnostic. Banks, direct lenders, BDCs, asset-based lenders, equipment financiers, mezzanine providers, and other capital sources each have different underwriting approaches, risk appetites, and areas of specialization.
Banks may be well suited for established borrowers with predictable cash flow and traditional credit profiles, while private credit can accommodate higher leverage, greater complexity, or more bespoke structures. Asset-based lenders focus on collateral value, equipment financiers specialize in specific asset classes, and mezzanine providers can help bridge gaps between senior debt and equity.
We assess the characteristics of the company and financing opportunity to determine which lender types are most relevant, then focus the search on credit partners whose mandate and underwriting criteria are closely aligned.
Financing Structures and Credit Partners Differ Significantly
When choosing the right structure and credit partner, you are presented with many options. To decide what is best for you, we help you assess your financing by looking at the total cost of capital, flexibility, execution certainty, and long-term fit.
Total Cost of Capital
The true cost of financing extends beyond the headline interest rate. Base rates, credit spreads, original issue discounts, upfront and commitment fees, undrawn fees, legal expenses, hedging costs, amortization, and prepayment penalties or call protection can all materially affect the economics of a loan.
Flexibility
Various aspects, including financial covenants, acquisition capacity, permitted debt, dividend restrictions, capital expenditure limits, change-of-control provisions, collateral requirements, reporting obligations, prepayment terms, and lender consent rights can all affect how freely a company can operate after closing.
Execution Certainty
Credit approval stages, decision-making authority, diligence requirements, funding conditions, documentation complexity, syndication or participation risk, borrower readiness, and the ability to meet the required closing timeline can all affect whether a financing is ultimately completed.
Long-Term Lender Fit
Depends on how a financing partner behaves after closing. Sector understanding, communication style, relationship approach, responsiveness, capacity to support future needs, and conduct during periods of volatility can all influence the quality of the relationship over time.
Finding the Right Financing Options for Your Organization
Today's credit market gives companies access to flexible capital beyond traditional banking channels. Because every organization has different needs, we evaluate an extensive range of structures available to you and find lenders that are able to provide such structures based on your company, financials, objectives, and preferences. We are lender agnostic and take an objective approach to what financing structure aligns with you.
Common Financing Solutions Offered by our Financing Partners
Unsecured Term Loan
Term loans provide a defined amount of capital that is repaid over an agreed period. Facilities may be secured by business assets or supported primarily by cash flow and can incorporate fixed or floating interest rates, scheduled amortization, and maturities tailored to the financing objective.
Businesses commonly use term loans for refinancing, capital expenditures, expansion, acquisitions, recapitalizations, and other strategic initiatives.
Revolving Line of Credit
Revolving credit facilities provide businesses with flexible access to capital for ongoing working capital and liquidity needs. Borrowers can generally draw, repay, and redraw funds within an established commitment, subject to the terms of the facility.
Revolvers can support payroll, inventory purchases, seasonal requirements, customer payment cycles, expansion, and other short-term operating needs.
Revenue-Based Investing
Revenue-based investing provides growth capital in exchange for a percentage of future revenue, rather than fixed principal and interest payments or an equity stake.
Repayment scales with the business's performance, making it a flexible option for companies with recurring or predictable revenue that want to avoid dilution.
Delayed-Draw Term Loan Facility
A delayed-draw term loan facility provides a pre-approved amount of capital that a company can draw down over time, as needed, rather than receiving the full amount upfront.
This structure suits companies with defined future capital needs — such as an acquisition pipeline or capital expenditure plan — that want committed capital without paying for funds until they're actually used.
Asset-Based Revolving Facility
Asset-Based Lending provides financing supported by a company's assets, typically accounts receivable, inventory, equipment, or a combination of collateral. Borrowing availability is generally determined by the value and eligibility of the underlying assets, allowing the facility to expand or contract with the business.
ABL can be an effective solution for working capital, refinancing, acquisitions, growth, recapitalizations, and businesses undergoing periods of transition.
Inventory Financing Facility
Trade and inventory finance provides capital to support the purchase, movement, and storage of goods throughout a company's operating cycle.
Facilities may support supplier payments, imports, goods in transit, finished inventory, purchase commitments, and other trade-related working capital requirements. These structures can help businesses bridge the timing difference between paying suppliers and receiving payment from customers while supporting increased purchasing and growth.
Invoice Factoring Facility
Accounts receivable financing allows businesses to access capital based on amounts owed by their customers. Depending on the structure, receivables may support a borrowing facility or may be purchased through a factoring arrangement.
These solutions can accelerate access to cash, reduce the funding gap between invoicing and collection, and provide additional liquidity to support growth, payroll, purchasing, and day-to-day operations.
PO & Production Finance
Purchase order and production finance provides capital to fund the cost of fulfilling a confirmed customer order, covering materials, production, or supplier payments before the sale is completed.
This structure is common for companies with strong order volume but limited working capital to finance production ahead of payment.
Equipment Financing
Equipment finance helps businesses acquire essential machinery, vehicles, technology, and other operating assets or access liquidity tied up in equipment they already own.
Financing may be structured through equipment loans, leases, refinancing, or sale-leaseback arrangements. These structures can help preserve working capital while aligning financing obligations with the useful life and cash-generating capacity of the underlying assets.
Venture & Growth Debt
Venture and growth debt provides non-dilutive capital to high-growth companies, often alongside or following an equity raise, to extend runway or fund growth initiatives without giving up additional ownership.
Structures are typically tailored to a company's growth stage, cash burn, and existing capital structure rather than traditional cash-flow or asset-based underwriting.
IP & Patent Lending
IP and patent lending provides financing secured by a company's intellectual property — patents, trademarks, or other proprietary assets — rather than traditional collateral.
This structure suits companies whose primary value lies in their intellectual property, such as technology, life sciences, or other IP-intensive businesses.
Lender Financing
Lender financing provides credit facilities to non-bank lenders and specialty finance companies, funding their own lending or origination activities.
These facilities — often structured as warehouse lines or leverage facilities — help lending platforms scale their origination capacity.
Storied Credit
Storied credit addresses financing needs for companies with complex or non-standard situations — such as a turnaround, unusual capital structure, or an atypical financial history — that don't fit conventional underwriting criteria.
Jannu Capital helps identify lenders comfortable evaluating these situations on their specific merits, rather than applying a standardized framework.
Commercial Real Estate Finance
Commercial real estate financing provides debt capital for the acquisition, refinancing, development, improvement, or recapitalization of owner-occupied and income-producing properties.
Structures may include conventional mortgages, bridge loans, construction financing, and other property-secured credit facilities. Financing terms are generally influenced by property value, cash flow, sponsorship, business plan, collateral characteristics, and the intended use of proceeds.
Acquisition Finance
Acquisition finance provides debt capital to support the purchase of a business, division, or strategic operating assets.
Depending on the borrower, target company, collateral, and transaction structure, financing may include senior term debt, revolving credit, asset-based facilities, equipment financing, or a combination of commercial credit facilities. Acquisition financing can support strategic acquisitions, management buyouts, and sponsor-backed transactions where the financing is structured as commercial debt.
Bridge & Transitional Finance
Bridge financing provides short-term capital when a business requires funding ahead of a longer-term financing solution, refinancing, asset sale, stabilization event, or other expected source of repayment.
Bridge facilities can provide greater flexibility around timing and transaction complexity and may be used for acquisitions, refinancing, recapitalizations, transitional real estate, capital expenditures, or other time-sensitive financing requirements.
What Financing Structures to Consider?
Answer a short series of questions to learn what financing structures you can consider given your company profile and objectives. No confidential information is requested.
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This financing structure exploration is for exploration purposes only. The suggested structures are only based on the initial information asked by and provided to the website. Recommendations might change when a complete assessment is performed.
Why Private Credit and BDCs?
Move from opportunity to closing in weeks, not months.
Why Commercial Banks?
Why Family Offices?
How We Help You Succeed
From initial strategy to closing, we guide lower-middle- and middle-market companies through every stage of the private credit financing process. Jannu Capital provides structure, market access, and hands-on execution.
Financing Strategy and Structuring
Assessment of funding needs, optimal capital structure, debt capacity, and recommended financing terms.
Financing Materials Preparation
Development and refinement of lender-facing materials, including the financing opportunity, company overview, financial analysis, projections, and supporting information.
Private Credit Manager Mapping
Identification and prioritization of private credit managers whose investment criteria, ticket size, sector focus, geography, and risk appetite align with the client's profile.
Lender Engagement and Management
Coordination of introductions, information requests, management presentations, follow-ups, and the overall financing process through receipt of proposals.
Closing Support
Coordination of the financing process from term sheet to funding, including due diligence, lender requests, key commercial terms, documentation, and closing requirements.
How Prepared Are You to Start the Financing Process?
Answer a short series of questions to understand what you already have in place, what may require additional preparation, and where Jannu Capital can help you starting the financing process well prepared. No confidential information is requested during this Financing Readiness Check. This readiness check is for informational purposes only.
What type of financing are you considering?
What type of financing are you considering?
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This financing readiness check is for informational purposes only and is only based on the initial information asked by and provided to the website. Recommendations might change when a complete assessment is performed.
