PRIVATELY HELD COMPANIES
Dedicated to the Lower-Middle Market and Middle Market
Approach the institutional credit market with an entrepreneurial mindset, to identify and lock in on your new financing opportunity.
Principal Amount
$2.5M to $50M+
Underwriting Profile
Cash-flow, asset-based, venture, esoteric, and Real Estate
Company Size
Lower-middle and middle market
Company Ownership
Privately-owned and sponsor-backed
Geography
United States and Canada
Transforming Market Complications in Financing Originations
Understanding the full range of financing options available to your company is critical to achieving your objectives. Today's credit market is increasingly fragmented and specialized, with a growing number of lenders offering flexible structures tailored to specific industries, situations, and capital needs.
This creates more financing opportunities for middle-market companies, but also makes identifying the right capital providers increasingly difficult. Doing so requires current, comprehensive intelligence across a constantly evolving credit market.
Large companies can rely on institutional investment banks and financing advisors with extensive market coverage and dedicated resources. Lower-middle and middle-market companies often cannot.
Jannu Capital is built to close that gap. By combining experienced financing advice with AI-powered data collection and analysis, our platform continuously monitors the credit market to identify relevant financing providers and opportunities for each transaction. The result is broader market coverage, better-informed financing decisions, and access to a level of lender intelligence traditionally reserved for larger companies.
The Right Financing Partner Is Not Always Already in an Advisor's Network
Jannu Capital continuously looks across the broader credit market to identify capital providers whose strategies, sector focus, structure, and investment criteria align with your company and objectives.
We combine proprietary industry datasets with a technology-enabled platform that continuously monitors and analyzes developments across the financing market. This allows us to validate established lender relationships while identifying new and emerging sources of capital that may be well positioned for a particular opportunity.
Our lender universe evolves with the market, not around a static relationship list. The result is a financing process driven by where we see the strongest opportunities for our clients today.
Structure Aligned with Your Objectives
Our advice starts with your objectives, not a predetermined financing product or structure. We evaluate your company, capital needs, and the broader market to determine the most appropriate path forward.
That means considering the full range of available capital structures, including debt, equity, and hybrid solutions, and assessing the trade-offs of each. Our goal is to help you identify the structure that best aligns with your financial position, strategic priorities, and long-term objectives.
Private Credit and the Broader Credit Market
We focus on financing situations where speed, execution certainty, risk tolerance, and structural flexibility matter. These characteristics often make private credit a natural starting point.
Our coverage extends across private credit funds, specialty finance companies, business development companies (BDCs), mezzanine providers, real estate debt funds, and other alternative capital providers. At the same time, we look beyond private credit to include banks, family offices, and other institutional and non-bank lenders where they may offer a better fit.
By evaluating opportunities across the broader credit market, we can identify the capital providers and structures best aligned with each company's needs and objectives.
From Financing Readiness to Funding
Jannu Capital supports you through every stage of the financing process: from preparing your company and defining the right capital strategy to positioning the opportunity, engaging the market, and driving execution through funding.
Our goal is to help you approach the market prepared, informed, and with confidence, while maintaining momentum and focus throughout the process.