The Right Private Credit Strategy Starts Before Lender Outreach.
Jannu Capital helps lower- and middle-market companies assess financing readiness, evaluate capital-structure alternatives, prepare for lender review, identify capital providers with genuine alignment, and manage a targeted financing process.
Financing Need
$5M–$50M, with selective exceptions
Company Profile
Privately held and sponsor-backed
Geography
United States and Canada
Common Objectives
Growth, acquisitions, refinancing, liquidity, and asset-supported financing
Private Credit Has Expanded. Navigating It Has Become More Complex.
Private companies now have access to a broader range of banks, private credit funds, business development companies, asset-based lenders, equipment finance providers, specialty finance firms, and other capital sources.
Each provider operates within a different mandate, risk tolerance, structure, industry focus, collateral preference, and decision process. Identifying lender names is increasingly easy. Determining which financing structure and capital providers are genuinely appropriate remains difficult.
Jannu Capital brings structure, market intelligence, and accountability to that decision.
Learn About Jannu CapitalA Disciplined Process for Better Financing Decisions
The quality of a financing outcome is shaped well before lenders are contacted. Jannu brings structure to the decisions that determine how a company approaches the market, which capital providers it engages, and how the process is managed.
Assess
We evaluate the financing requirement, credit profile, information readiness, transaction timing, and issues likely to influence lender interest.
Structure
We assess financing alternatives against cash flow, collateral, ownership, existing obligations, use of proceeds, and the company's strategic objectives.
Select
We identify a focused group of capital providers based on mandate fit, current appetite, relevant experience, structural capability, and execution discipline.
Execute
We prepare the opportunity, coordinate targeted lender engagement, support management discussions, organize information flow, compare commercial proposals, and help maintain momentum through diligence and funding.
Analysis Before Outreach
Jannu does not begin with a lender list. We begin with the company: its financing objective, credit profile, available information, structural alternatives, and execution priorities.
Only then do we identify capital providers whose mandates and capabilities appear relevant.
This disciplined approach is designed to protect confidentiality, limit unproductive outreach, improve lender engagement, and preserve transaction credibility.
Explore Our ProcessBuilt for Companies That Need More Than a Lender List
Jannu works with companies and advisers navigating financing decisions that require preparation, judgment, and a targeted approach to the capital markets.
Privately Held Companies
Financing guidance for founders, families, owners, and management teams that do not maintain an internal debt capital markets function.
Learn MoreSponsors and Portfolio Companies
Targeted support for acquisitions, add-ons, refinancings, recapitalizations, growth initiatives, and portfolio-company liquidity needs.
Learn MoreAsset-Intensive Businesses
Relevant experience across industrial, manufacturing, equipment-intensive, transportation, and other businesses where collateral and structure can materially shape the financing solution.
Learn MoreReferral Partners
A disciplined private-credit resource for attorneys, accountants, bankers, consultants, M&A advisers, fractional CFOs, and other trusted professionals.
Learn MoreJudgment, Alignment, and Process Discipline
Jannu is built around the decisions that most directly affect financing credibility, lender engagement, and execution.
Strategy Before Outreach
The lender process begins only after the financing need, credit profile, and structural alternatives have been properly assessed.
Fit Over Volume
A focused group of relevant capital providers is more valuable than a long lender list with limited alignment.
Credit-Focused Preparation
We organize the financing case around the information, risks, strengths, and questions that matter to prospective lenders.
Technology With Human Judgment
Technology supports research, analysis, comparison, and process control. Credit judgment and relationship execution remain human-led.
Controlled Engagement
Information is shared selectively, with attention to confidentiality, relevance, and the company's approval.
Founder-Led Attention
Clients receive direct senior involvement throughout assessment, preparation, lender engagement, and execution coordination.
Private Credit Is a Tool—Not the Starting Assumption
Private credit may be appropriate when a company requires structural flexibility, customized amortization, acquisition capacity, asset-supported financing, execution certainty, or a solution outside conventional bank criteria.
It may also involve higher pricing, enhanced reporting, stronger documentation requirements, or different covenant protections.
The right financing path depends on the company's credit profile, objectives, timing, and available alternatives—not on a preference for one source of capital.
Explore Financing StructuresStart With a Structured Financing Review
Provide a preliminary overview of your company and financing objective. Jannu Capital will assess whether the opportunity appears suitable for an initial discussion and identify the information required for the next stage.